I've no doubt the owners of the Stonewall see this as a chance for publicity and probably don't care all that much about the situation in Jamaica (and can probably afford to lose the one or two bottles they had of Myers Rum) but at least it's a step in the right direction. But this Stonewall Inn is not and never has been (nor, I believe, will it ever be) the "historic" Stonewall Inn" regardless of its name and its location. LGBT groups will hold occasional events there because of this "history," but it's clear to me, at least, that the owners are less interested in history than they are in the kachung of the cash register, and I'm sure they would say "we're businessmen, who can blame us?" But they did play up the history of the bar in interviews for the gay press, in which they were often mistaken for a gay couple.
Wonder how big a crowd they got for the Rum Dump?
But if Besen can keep at the owners and get them to support more activist-oriented events and protests, maybe the bar can at some point turn into what it should be, or at least some approximation thereof.
But forgive me if I don't hold my breath.
In the meantime, if you see any of the offending Jamaican brands in your local gay bar, ask the manager not to order any more. A complete and total boycott of Jamaica and its products is what is called for, as Besen has noted.